5 trends that have shaped TikTok so far this year
Have you ever felt like you spent a ton of time on TikTok but still miss so much of what’s going on there?
TikTok is growing in popularity year on year, but for an app that has been around for a while now, it’s surprising how many new trends are popping up every day.
We’ve sorted everything out so you don’t have to. Here are five of the biggest trends that have shaped TikTok this year – so far.
That specific song that turned into a bunch of different trends
It wasn’t something I immediately understood, but a slowed-down cover of Beach Bunny’s “Cloud 9” turned into several different videos on TikTok. I first noticed the melody as it was interpreted by the user pxrxvi in the “I hate all men … But when he loves me” trend, in which a person (usually female) shows everything their partner (usually male) does for them. That same tune, remarkably, is used in another popular video format on the app, but with a twist. A acoustic version of the song is in the background of the Trend “I hate people who work in the bank”, in which people reveal that they are in fact, Indeed, the thing they hate.
In early 2020, as we were all going through the first quarantine period, a smoothie known as dalgona coffee took TikTok by storm. Since then, the coffee drinking experience on the app has changed and has become a real coffee benchmark. There is a user, @Starbucksrecipeswithm, who makes coffee with his 2.1 million followers; another user, @egg baloni, reviews Starbucks beverages for its 490,000 subscribers; and then there is @tybridgwater, which reviews coffee drinks as a duo in front of more than 879,000 subscribers. At the time of publication, #coffee had 15.1 billion views and #coffeereview had 10.3 million.
The green brothers
Hank and Green jeans – New York Times Best-selling authors, YouTubers, educational content creators, and philanthropists – are increasingly featured on TikTok. Hank Green, who is better known as TikTokker now than as a science educator or writer, posts a slew of different videos on the app. Sometimes he talks about pelicans at explain science at bickering with his brother, John. John publishes much less often, but he bicker with his brother, Hank, and talks about his books. The convention originally conceived by the two brothers, VidCon, is even in the process of being sponsored by TikTok now.
adult swimming moguls
In one of TikTok’s most creative and nostalgic trends in 2021, Gen Z is bringing back the adult swimming moguls. Adult Swim, the late-night adult programming on Cartoon Network, used short bumps to let parents know the network was no longer showing kid-friendly content.
Songs from People at the back yard
Do you hear a sweet samba on your page For you? Or have you listened to the sounds of “Into the Thick of it! Into the Thick of it! Into the Thick of it! Ugh!” when browsing TikTok videos? Both are songs by People at the back yard, a children’s show that caused a stir on the video-sharing app. Both songs – “Castaways“and”In the thickness of it“- became totally viral thanks to celebrities like Lizzo. TikTokkers love their nostalgia.