Desperados helps ravers dance towards a brighter future.
Desperados, a subsidiary of the Heineken Company, is the maker of the world’s first tequila-flavored beer and is certainly no stranger to making the world feel in its element on the dance floor.
However, the company recently found a new way to engage viewers with its Rave To Save app. The app encourages dancing by tracking the user’s steps and converting their steps into charitable donations.
The initiative comes on the heels of polls conducted by Desperados, which found that 60% of respondents believe the party scene should be more active in supporting charitable causes. To that end, clubbers have since had no trouble putting their money where it belongs.
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The Daily Mail reports that the app’s launch weekend at world-renowned clubbing hotspot Amnesia Ibiza was a huge success, raising over €30,000 for charities such as Women in Music. Every 100 steps turns into a €1 donation per Desperados.
Rave To Save activations will take place at Elrow Town London, Elrow Town Amsterdam, Elrow Island and Hype Festival events. This clubbing season, Desperados says they will convert the audience’s dance moves into cumulative donations of up to €200,000.
Download the app here.