Best Local Tik Tok Star: Bryan Albrandt, @bryanalbrandt 2021 | Arts
Bryan Albrandt is a dad, a husband and a semi-adult. In the past year, he also managed to make a living.
Sporting a Mariners cap, a short beard, and a shorts and t-shirt combo, Albrandt feasts his social media followers with horror, humor and the simple truths about being a parent in the modern age. through a guy’s eyes.
A guy who’s a dad.
His comedic videos range from pooping for an audience to wading up to their knees in a playroom full of toys with sticky floors to not give a fuck. He plays a number of different characters in the videos, like the “Boy Mom”, the infomercial guy, the silly daddy, the rational toddler and, of course, himself.
Albrandt, 38, has amassed a significant number of social media followers since the COVID-19 hit last year, including on TikTok where he has around 135,000 followers and continues to grow. He jokingly admits that he somehow forgot about the InteriorBest Of poll for local TikTok star until contacted for this article. While Albrandt enjoys creativity and innovation on TikTok, he works as a full-time content creator primarily through his Facebook channel, he says.
“You have to branch out,” Albrandt says of social media. “It’s like the stock market or whatever. If you put all your eggs in one of the baskets and they all of a sudden say, ‘We’re going to stop doing this.’ This is your livelihood. ”
Inspired by Jim Carrey and Chris Farley, Albrandt started making what he calls “guy humor” videos as a sort of side hobby on YouTube in 2010. Two boys later and with help from his wife, Amber, Albrandt has merged his humor into the “parental niche,” he says. It reached viral status a few years ago, he says, but it wasn’t until right before COVID that things started to change.
Albrandt had just returned from the Dad 2.0 Summit, a conference for parent bloggers and others in Washington, DC. He and his wife posted a video on March 15 about overly cautious parenting – pandemic style – from their South Hill home. The next day, Albrandt was fired from his job as a graphic designer at Spiceology. But his latest Facebook video has started to take off, he says. His other social media pages followed. And the merchandise. And advertising.
The rest is history.
“I always knew this was what I wanted to do.… It was my opportunity,” says Albrandt. “My plan is never to have to work again. ”
2ND PLACE: Karissa Barker, @karissaathome; 3rd PLACE: Genus Brewing, @genusbrewing