Chargeurs launches an autonomous brand Sustainable 360 - WWD
The global manufacturer of interlining Chargeurs goes even further in its sustainability efforts by announcing the launch of Sustainable 360.
According to the press release, Sustainable 360 would mark “the evolution towards an autonomous brand” and reflects the total commitment of the 147-year-old French manufacturer to sustainable development.
The brand includes responsibly manufactured linings and interior components (shoulder pads, canvas chest pieces and felt under the collar) using Better Cotton Initiative cotton, Global Recycling Standard certified recycled polyester, hemp and recycled plastics. It is part of the permanent collection of Chargeurs called Sustainable 50, launched in September 2019, growing from 50 initial products to 250.
Audrey Petit, Managing Director of Chargeurs, said the latest move was spurred by “phenomenal growth since its launch a year ago.” “The name better illustrates what sets us apart from our competition – our total commitment to corporate social responsibility, which goes far beyond just using recycled and sustainable materials,” she said.
Already, the product line has been adopted, in limited collections, by brands like Adidas AG, J. Crew Inc., Macy’s Inc., Madewell, PVH Corp., Target Corp. and Uniqlo Co. Ltd.
Meanwhile, Banana Republic Men’s, Columbia Sportswear and Itochu (including its State of matter mark) are committed to creating entire ranges using Sustainable 360 interlinings exclusively in their products.
“Our brand is committed to producing clothing with materials that are as close as possible to 100% sustainable,” said Tim Reid, brand manager at State of Matter, owned by Itochu Prominent. “The Sustainable 360 range allows us to source high quality, sustainable internal components, backed by a comprehensive CSR program,” said Reid, who praised Chargeurs best practices.
In general, Chargeurs focuses on the pursuit of sustainable development. At the end of 2020, the company received its first loan in the amount of 100 million euros.
Chargeurs has also rolled out a series of innovations since the last development, including circular knit interlining products made with an innovative waterless process with the Weemeet partner factory, and recycled coverings. In the latter case, the company uses recycled polyvinyl butyral, or PVB, commonly used in automotive and building safety to then be landfilled.
In addition to its commitment to the United Nations Global Compact, including the Sustainable Development Goals, Chargeurs has undertaken audits of Sedex members, ethical business audits, or SMETA, on its facilities and those of its suppliers.
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