Fortnite is hosting a TikTok dance contest to find the next big emote

Epic asks TikTok users to create Fortniteis the next emote. Over the weekend, Epic launched a week-long competition who will award in-game prizes to someone who posts an original dance move on TikTok with the hashtag “#EmoteRoyaleContest”. The winning dance will be incorporated into the game as a new emote, one of many elaborate moves Fortnite the characters can burst into the celebration.

The contest appears to be part of Epic’s larger strategy designed to get people talking about Fortnite, like its popularity is decreasing very slightly after two really successful years. Last week, Epic released an in-game Ninja-based skin and said more Creator Links are coming. It had the effect of getting Ninja and his fans excited about the game, and it gave the other creators a reason to keep playing. Fortnite in the hope that they can also get a link someday.

Along with the dance competition, Fortnite also unveiled two other designer ties: emotes based on actor Jordan Fisher and frequent Fortnite eSports host and Pokimane, the 10th most followed streamer on Twitch. Pokimane said she created the dance herself over a weekend after being approached by Epic. A dance video posted on Twitter already has 2.6 million views. “There is no skin at the moment,” she said. on a stream revealing the emote. “Maybe one day.” Custom dances must be purchased in-game, and the creators are likely to get some of the sales.

Finding dance moves on TikTok gives Epic another way to keep conversations going Fortnite Go. Although the contest only lasts a week, that means a week of people mentioning Fortnite alongside new dance moves in the hopes of breaking out, reminding TikTok users of another way to spend their time. It also gives Epic an inexpensive way to get a new dance move. Epic had previously held a dance competition in 2018, but it asked for submissions on Twitter, Facebook and Instagram.

Fortnite has had a messy history with emotes, having been repeatedly accused of stealing dance moves that have gone viral online. While the lawsuits have stalled at this time, Epic has been sued for the floss dance and the Carlton dance, among others. A lawsuit alleged that Epic copied movements from the music video for “Gangnam Style” by cloning Psy’s movements frame by frame.

Finding new original dances avoids this problem, at least as long as Epic can confirm that the movements created by the community are original.