K-pop takes center stage at concert, dance competition and college forum at USC

More than 3,500 USC students and community members attended the university’s first K-Pop Festa on Friday. The day’s events included a free concert by Korean mega-star Sejeong Kim and boy band Kingdom, an international K-pop cover dance competition, and a college forum analyzing the global K-pop phenomenon with USC faculty, graduate students, and an entertainment industry leader.

The event was organized by the Korean Cultural Center of Los Angeles, the Korean Foundation for International Cultural Exchange and the Korean Ministry of Culture, Sports and Tourism to commemorate the 140e anniversary of diplomatic relations between Korea and the United States through cultural exchanges. The USC Annenberg School for Communication and Journalism and the East Asian Studies Center at USC Dornsife College of Letters, Arts and Sciences worked together to bring the show to the USC University Park campus.

Sejeong Kim Encourages Fans to “Fight On!” during his performance on Friday. (Photo/Michael Chow)

USC K-pop Festa: Dance group Prism Kru wins US Championship

Dance group Prism Kru wins the US Championship in Friday’s K-pop cover dance contest. (Photo/Michael Chow)

USC K-pop Festa: Fans on McCarthy Quad

More than 3,500 USC students and community members attended Friday’s events. (Photo/Glen Osaki)

USC K-pop Festa: SM Entertainment's Hey Lee and Dom Rodriguez

USC Annenberg’s Professor Hye Jin Lee, left, discusses future K-pop trends with SM Entertainment’s Dom Rodriguez. (Photo/Michael Chow)

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