Meet Tinx, TikTok’s resident big sister
Each coast has its signature influenced restaurant. In Los Angeles, it’s BOA Steakhouse, where you can find 16 21-year-old TikTok stars who dine out every day of the week. In New York, it’s somewhere like Catch (don’t forget to post a video of you opening your dessert!). In these places you know what you are getting and who you can see. So when a popular internet personality suggests something outside of these parameters, it may be a little surprising. On a recent Tuesday, Christina Najjar, better known as Tinx, suggested having lunch at a rather stuffy steakhouse in TriBeCa, taking me by surprise. But I trusted him. Because she’s Tinx.
Najjar, 30, is a Los Angeles-based content creator, most popular on TikTok, where she has 1.2 million subscribers who listen to her pithy pop culture commentaries, daily vlogs, and, most importantly, her recommendations. She has a bowl that you can order through the Chipotle app (named the Tinx bowl), a signature spout mug from Simple Modern, and a smoothie named after her from Los Angeles candle grocer, Erewhon. She also freely provides dating advice, in particular her “box theory “ relationships, which says that when you meet a potential romantic partner, they immediately put you in a category that you can’t escape. Relativity is an old script for influencers, but Najjar has managed to break into the massively saturated market. When I asked a friend of mine and a Tinx fan to explain the call, she said, “She makes the basic okay.”
Was at this steakhouse, Wolfgang’s in Tribeca, as it’s home to one of Tinx’s favorite salads: the Beverly Hills Chopped Salad with chicken, dressing on the side. “In a non-ironic way, I love really good salads, and I have lists of them, that’s kind of why we’re at this weird steakhouse,” she said, wearing a look she had previously described on Instagram as “rich TriBeCa mum” (beige wide leg pants, sneakers, a black baby t-shirt, a pink sling cardigan, a Prada bag). Her dress character of the day – the Extremely specific types are one of the mainstays of the content she creates – “grew up on the Upper East Side in a huge townhouse with three home workers; always imagined herself a little rebellious, but in reality, that involved smoking cigarettes with her French teacher… ”block of text.
Tinx’s confidence begins with the nickname. When she was young, Najjar watched All I want to do, the 1998 comedy starring Gaby Hoffman, Kirsten Dunst and Monica Keena as Tinka Parker, a troublemaker who could talk to boys. Najjar adopted the name Tinka as his more confident alter ego, which led to Tinx.
Najjar grew up in England with American parents, where she attended a girls’ school before going to Stanford University. After college, she began working in retail, for Gap Inc., Banana Republic and Poshmark, before going to Parsons for a Masters in Fashion Journalism. She worked as a freelance writer, writing faith-based articles like “I tried going on a different date every week for a year – here’s what happened” and “I had a huge crush on my coach – it didn’t end well ”. “It was the kind of article where I would fall on the banana peel and tell the joke, it was always my schtick,” she said, referring to an aphorism from Nora Ephron. “I like the idea that other people learn from my mistakes.”