Moneysupermarket and Ikea resume advertising on GB News following boycott of major brands
Moneysupermarket and Ikea both ended an advertising boycott of GB News that saw a flurry of brands pause ads on the new channel within 48 hours of its launch.
A spokesperson for the price comparison site tweeted: “Just to confirm that Moneysupermarket is not boycotting its advertising on GB News, sorry for any confusion caused.”
The company had suspended its advertising slots on GB News while it conducted a review of the opinion-based television channel.
Moneysupermarket tweeted Wednesday: “We understand that there are strong opinions on both sides on this subject. Because GB News is a new channel, we need some time to fully understand it.
Ikea also reversed its decision to suspend the broadcasting of ads on the station.
A spokesperson for the furniture retailer said I: “On Tuesday, we made the decision to suspend advertising on GB News. While we had not actively sought to appear on the channel, the decision to suspend our advertising was taken at high speed.
“As a newly launched channel, we recognize that it is simply too early to make an informed decision about whether advertising there complies with our advertising policy and brand guidelines. We want to make it clear that it was not our intention to polarize our clients or others in this debate, and a decision on our future approach will be taken in due course. “
Four other big brands, including Nivea, Grolsch, Kopparberg and the Open University, all suspended advertising on GB News earlier this week following pressure from campaign groups.
Stop Funding Hate published a list of companies whose ads ran on GB News in an attempt to rally its 120,000 Twitter followers to pressure brands to remove the ads.
Pinterest, Specsavers, LV = and Octopus Energy also said they would review ads on the channel, while Co-op declined to do so.
A spokesperson for Co-op said: “We have developed a detailed and thoughtful advertising approach, which is based on three principles.
“We will not seek to undermine the editorial independence of publications or channels. We will not undermine the business value of our company to our members.
The group said it would ensure that its “values and principles are clear and intact, regardless of the surrounding content.”
It comes as GB News’ first week on TV proved to be a contentious one, with campaign groups claiming the platform will help promote hate speech, while supporters hailed it as a whiff of hate speech. fresh air.
Andrew Neil, the broadcast veteran at the head of the “anti-alarm clock” channel, has promised that GB News “will pierce the pump of our elites.”
Presenters include the former Brexit Party candidate and The apprentice winner Michelle Dewberry, former Sky News presenter Colin Brazier, and The sunformer showbiz reporter Dan Wootton.
The show’s scheduled segments, including one called Woke Watch, have earned GB News comparisons to right-wing American television station Fox News.
Talks around footballers kneeling down to protest racism in the UK dominated the channel’s coverage earlier this week, Home Secretary Priti Patel telling the platform she did not support people participating in such events.
The channel drew more than 325,000 viewers when it launched on Sunday night, beating competitors BBC News and Sky News in ratings despite a series of technical issues.
GB News has been approached for comment.