San Diego man uses TikTok to raise more than $ 100,000 for needy street vendors during pandemic
SAN DIEGO (KGTV) – Usually when you hear the words TikTok, you think of funny videos, dances or songs, and that’s what Jesus Morales, a San Diego resident, used the platform for. form at the start.
“I started it in hopes of spreading the joy with some funny and silly videos,” Morales said.
But Morales then said its content looked “flawed,” as if something was missing. He added: “After the time I got tired of these videos, I felt like I was forcing it at times.”
Morales started looking for ideas on how he could start “posting with a purpose,” and he told ABC 10News: “I have met other creators who have used the platform to help others. during the pandemic and thought it was amazing, and wanted to do something similar to my account.
Morales began by sharing a video of him handing out dozens of pizzas to homeless people with a $ 100 donation.
It was the perfect garnish to expand his mission, and he said, “I had 3 million views and that’s what started it all.”
Morales has started asking for donations from his new subscribers, over a million, and since last August he has raised over $ 100,000.
All the money went to a community he felt they needed serious help during the pandemic, and a group he described felt strongly connected.
“Street vendors are close to my heart. Growing up, I loved all the snacks they sold, everything. They are hard workers, most of them immigrants. They do not have benefits or minimum wages and do not really receive government assistance. “said Morales.
Evidence of how he distributed essentials and donations was documented in his TikTok feed.
“I drive or meet vendors, or find out they’re in a certain place, and pull over and drop a donation,” Morales said.
Morales, a Latino and the son of migrants, said it ultimately gave the new influencer a bittersweet goal to stay social.
“There are a lot of times they get emotional and there have been times I’ve cried because of their stories. I think the reason they’re so bewildered is because I feel like the Latino community is not used to being handed things over They are hard workers, ”Morales told ABC 10News.