Starbucks’ Latest Challenge: TikTok Orders
Personalizing drinks at Starbucks just got a bit more difficult thanks to a plethora of TikTok users.
Baristas working for the Seattle-based coffee chain would be struck by intricate orders that aren’t even on the menu – and in some cases, that causes a lot of headaches.
They come from trending videos on TikTok where users have created their own concoctions and listed ingredients that others can order for themselves the next time they stop by a Starbucks store.
Some of these creations have been dubbed, the “TikTok Drink,” the “PB and J,” the “Cinnamon Toast Crunch,” and the “Edward,” according to New York-based Starbucks barista Marcelle LaBrecque.
“It was the beginning of the end when customers started coming to our store asking for a Venti Iced White Mocha with cold vanilla mousse and an extra caramel drizzle, endowing it with the ‘TikTok drink’, LaBrecque told FOX Business.
Shortly thereafter, LaBrecque began seeing a viral image of a drink ordered by “Edward,” which LaBrecque said “would have made any barista in his mind refuse to even touch that order.”
A Tweeter by @ProjectJosie shows the complex order which includes more than a dozen steps.
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Complex orders, according to LaBrecque, have caused “a fairly large safeguard in our production and our ability to place orders in a timely and efficient manner,” causing some beverages to be improperly manufactured.
“Our ability to remain a successful business during the recovery of a once dead economy affects our sales and customer experience, which I am proud of as a barista,” added LaBrecque.
However, Bianca Ruiz, a Starbucks barista in Los Angeles, said USA today that requests are not as painful as long as the customer is polite and patient.
In fact, she played in the trend and dedicated some of his own TikTok videos to make concoctions such as the “Strawberry Funnel Cake Frappuccino” and the “Coconut Dragon Fruit” mini drink.
The company is known for its ability to personalize drinks – although most requests are reasonable, according to Starbucks.
“Beverage personalization at Starbucks and the expertise of our baristas to help customers find and make the right beverage has been and always will be at the heart of the Starbucks experience,” a Starbucks spokesperson told FOX. Business. “There are many ways for customers to change their favorite drink and most customizations are reasonable customer requests.”