TikTok is testing new feature that helps connect employers and job seekers – CBS Miami
MIAMI (CBSMiami) – Businesses across the country are short of workers, and now a social media site best known for its fun dance videos is testing a new feature that connects employers and job seekers.
Brianna Seaberg is hoping that one of her latest TikTok videos will help her land a job. The student is part of TikTok’s marketing campaign for a new pilot program called TikTok Resumes.
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Users can search for jobs from three dozen employers and send them a 30-second video.
“I sat down, sort of thinking about my main lessons from past internships, previous projects that I worked on,” Seaberg said.
The new feature comes as more and more job seekers embrace the video resume.
LinkedIn now allows users to put videos on their profile page. In a company survey, 59% of job seekers said video is becoming the new normal.
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Seventy-six percent of hiring managers said a recorded video would be helpful.
TikTok asked TreManda Pewett to create a video resume after applying to the company. The student now works part-time for TikTok, but is also looking for design jobs.
Pewett believes the video allows employers to put a face with the name.
“Because my name is TreManda, maybe it is like a Shaniqua or an Iesha, I can imagine that some people may not even go beyond my name. With my smile on the video, they tell me ‘Oh cool her name is TreManda’, and it’s a little easier than someone reading a piece of paper and trying to figure out how to say it, ‘said Pewett.
TikTok is testing the feature at this point and looking to see how popular it is becoming.
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The company’s pilot program runs until July 31.