TikTok Opens First UK Pop-Up Location in Westfield London | TIC Tac
TikTok opened its first pop-up location in the UK, allowing fans to interact with successful influencers through the social media app and try to make their own mini-movies.
The app, which allows users to create and share short videos accompanied by music, has partnered with Westfield Shopping Center in West London to create the first TikTok For You House. The design of the pop-up venue, which will be open until August 8, is inspired by the TikTok homepage, which highlights trendy clips.
Influencers including British teenager Kyle Thomas, comedian Ehiz Ufuah, chef Poppy O’Toole and freestyle footballers Jeremy Lynch and Ben Black will offer £ 5 sessions on how to create content for TikTok. Sessions will also be available for parents to learn how to keep teens safe on the platform.
Wannabe TikTok stars will also be able to book free sessions to use the venue to create their own movies. The venue will include several rooms that can offer different settings, including a kitchen, which will showcase viral recipes and culinary preparations. A dressing room will welcome the beauty, fashion and transformation challenges.
The pop-up won’t sell products like a traditional store, although event attendees will receive free TikTok merchandise.
The venue’s opening comes as malls and shopping streets look for ways to steer consumers away from their sofas and digital entertainment, which have grown in popularity during the Covid-19 pandemic, and back to real experiences.
Owners are also looking for new partners to fill the gap after big chains like Debenhams, Topshop and Gap disappear from shopping streets and malls, while retailers like Marks & Spencer and John Lewis close their stores. .
TikTok, Instagram and other social media platforms have become increasingly influential with consumers, helping to determine where and what to buy, and the physical space allows them to open up the platforms to potential new users. .
Harita Shah, UK Events Marketing Director for Westfield’s parent company, Unibail-Rodamco-Westfield, said: “TikTok has become a cultural phenomenon. This is where many of our visitors get their inspiration, whether it’s fashion trends, the newest home decor influencer, or gourmet fashions.
“Having a physical space in Westfield London gives TikTok the ability to immerse buyers and new designers in a full 360 experience where the best of the online platform merges with real experience.”