TikTok, the lifeblood of GenZ, becomes a LinkedIn for young job seekers
TikTok, the most popular social media platform for Gen Z, is now evolving into a kind of LinkedIn for young job seekers.
While millions of users enjoy watching or posting videos of themselves dancing and singing, many have turned to the platform for career advice. The pandemic-disrupted labor market has made it more difficult for recent college graduates to find jobs, who get leads and information wherever they can get them.
And what better place than the platform that has taken the world of social media by storm?
“COVID took our degree away,” Julian Parra, career content creator TikTok, told Yahoo Finance in an interview. Some companies going up to Made to the Class of 2020 members, Parra noted that “the pandemic has affected a lot of my friends’ jobs.”
The 22-year-old was fortunate enough to have a job while still in his final year at Babson College last year. His role as a supply manager for IBM’s enterprise performance management team would officially begin approximately two months after graduation.
But with plenty of spare time, Parra turned to TikTok to start sharing with his peers what he knew about finding a job.
Parra had spent three years working at Babson’s Center for Career Development as a student, so the topic came naturally to her. He found creative ways to present this information to TikTok users in seconds, for example, by playing both the interviewer and interviewee role in the interview process in the TikTok videos he published.
“I always approach my content the same way,” Parra explained.
“So in the first few seconds I’ll tell viewers exactly what they’re going to learn… then in the rest of the video I’ll highlight the most important, most relevant and most important key points, tips and tricks. precious. who have helped me personally and the people I have mentored for jobs, interviews and things of that nature, ”he added.
According to TikTok, Gen Z users love Parra’s career content. His account, “@youknowitjulian”, has garnered at least 204.8,000 subscribers and 2.6 million likes.
“TikTok is their cornerstone”
TikTok user Christina Busa, 21, watches career advice videos on the platform. She loves the media because she finds “a lot of information about financial counseling and finance careers because that’s the area I hopefully go to after college,” Busa told Yahoo Finance .
“I would say that for the most part the videos are from, I think, millennials, or very ‘old’ GenZers who have gone through the recruiting process or who also have tips on how to be successful based on their experience. personal, ”she added.
Busa recently completed an internship at Influence Central, an influencer marketing agency based in Boston, MA. She cites Parra’s TikToks, as well as “SelfMadeMillenial” and “TheFemaleLead” among her favorites.
Stacy DeBroff, founder and CEO of Influence Central and former boss of Busa, readily draws on TikTok’s expertise for client branding campaigns on the platform.
“We have a number of amazing Gen Z interns, but TikTok is their lifeblood. They are obsessed with the platform, ”she told Yahoo Finance.
“They keep abreast of what’s going on and spend hours a day absorbing information,” DeBroff said. “So whenever we have a campaign related to TikTok, they’re all over the place. They adore it. They are therefore the resident experts on TikTok. Seriously, they advise us.
Still, the platform can be “a double-edged sword,” according to Busa, which has many drawbacks as well as useful information.
“Like everything else in life, nothing will / will work the same for two people. So I usually take TikTok’s advice and always try to do my own research, ”she said, while warning of disappointment and loss of motivation.
“I think this is a downside of the app, it makes all the information readily available, but it oversimplifies it and can be disappointing, dangerous and even demotivating,” Busa added.
Still, Parra said he’s not worried that over-simplified career advice on the platform in general could have a negative impact. He says younger users find it “easier to relate” to other people in their age group who have similar ambitions.
Gen Z “may be better suited to talk about using emerging technologies or updated resources that have helped them in their careers,” Parra added.
More from Sibile: