SAN JUAN, PUERTO RICO, Dec. 07, 2021 /24-7PressRelease/ — World Dance Group (WDG), the company producing the World Salsa Championships for ESPN TV, is pleased to announce a partnership with Nextech AR Solutions, a company Metaverse which develops and operates platforms essential to the creation and populating of the Metaverse, including spatial mapping and augmented reality (“AR”) technologies and services.
The partnership will provide WDG with a unique opportunity to start revolutionizing dance education. Together we are creating an augmented reality NFT dance experience that will give millions of people around the world a chance to learn how to dance in a different way.
Earlier this year, WDG Corporation launched DanceMart®, a one-stop marketplace to connect dance teachers and students for online lessons. This web-based application provides a fully integrated platform that allows dance and fitness teachers to continue offering their services live, online, or offer pre-recorded lessons.
The company has created a series of interactive experiences to promote the DanceMart® platform, including a human hologram of famous salsa teacher Tito Ortos. By scanning the mobile QR codes, consumers can see the hologram performing Puerto Rican salsa motions in front of them. Literally, it’s like moving the dance studio to your home! The WDG company is also launching a range of interactive products such as “scan and dance” T-shirts, which contain a QR code on the back allowing you to learn to dance the sounds of Puerto Rico (“en clave”) with the master Tito Ortos from the comfort of your home or office.
Click here to see a preview of Tito Orto’s augmented reality human hologram:
To receive your FREE invitation to watch the hologram, click here:
The company is promoting the campaign in a variety of ways, including the ability to license the hologram to partner companies for joint promotions.
Noel Roque, CEO of World Dance Group, said: “Before Covid, we were essentially a one-product business: the producers of the ESPN World Salsa Championships. Post-Covid, our mission has become more than just producing shows, which now need to be created in a variety of formats to bridge the gap between the physical and digital worlds. In order to keep up with the ever-changing landscape, our company has evolved into a total solutions company for the dance community by creating brands and products to solve their toughest challenges. It’s time to create our own mini-metaverse filled with augmented reality human holograms and immersive digital experiences. Our world stage is now the metaverse. Many thanks to Tito Ortos for believing in us and being the first human hologram in our dance metaverse.
The WDG is constantly on the lookout for new technologies to continue to build relationships with its customers. Last year, the company launched WSC Virtual 2020 to continue providing salsa lovers the opportunity to connect, learn and perform after the cancellation of the scheduled live event in Puerto Rico. During the same event, the company unveiled the new SalZOOM360 app, the most comprehensive digital platform to connect Latin music and dance lovers around the world. Most recently, as part of its largest-ever digital investment, WDG leveraged cloud/blockchain technology to target dance teachers and students with DanceMart®, a unique marketplace that will revolutionize dance education. .
“Dance is an art that allows humans to express their creativity, their inner feelings, self-expression, all with multiple health benefits. But we must not forget that it is also a mode of life for many people. With DanceMart®, we want to create and preserve the jobs of many dance teachers who have chosen dance as a profession”, commented Roque.
About World Dance Group LLC
Founded in 2016, we are a minority-owned company operating out of San Juan, Puerto Rico, producer of major sports, music and entertainment experiences. Our mission is to solve dancers’ toughest challenges and help them reach their greatest potential. By empowering a global and diverse community of dancers with the latest technology and celebrating top talent by hosting professional dance competitions like the ESPN World Salsa Championships, this innovative company is democratizing dance, providing a global stage for dancers to elite and increasing visibility of the positive benefits and value of dancing, whether as a recreational activity or for professional competition. Uniting the world in celebration of multiple dance genres, together we are changing the world one dance at a time.
About Nextech AR
Nextech AR Solutions is a Metaverse company that develops and operates Augmented Reality (“AR”) platforms, bringing three-dimensional (“3D”) product visualizations, human holograms and 360° portals to its audiences, modifying e-commerce, digital advertising, hybrid virtual events (events held in a digital format combined with in-person participation) and learning and training experiences. Nextech is focused on developing AR solutions for the Metaverse. However, most of the Company’s revenue comes from three e-commerce platforms: vacuumcleanermarket.com (“VCM”), infinipetlife.com (“IPL”) and Trulyfesupplements.com (“TruLyfe”). VCM and product sales of residential vacuum cleaners, supplies and parts, and small appliances sold on Amazon.
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